l 07/02/2025

Victoria’s Internship Journey with KR+D

Victoria Cheong, a #TeamSG representative and Gold medallist at WorldSkills Lyon 2024, shares her internship experience with KR+D, our creative arm. As a third-year student in the Experiential Product & Interior Design diploma programme at Nanyang Polytechnic, she’s gaining invaluable hands-on experience and expanding her skills with our Thematic & Museums team.


What drew you to Kingsmen for your internship?

I've always been drawn to the power of design to create immersive experiences. Kingsmen's reputation for crafting innovative and impactful spaces immediately appealed to me. I was eager to contribute to a team that prioritises both the visual appeal and the emotional connection of a space.


How did the experience deepen your passion for Design, particularly Visual Merchandising? 

This internship has been such an eye-opener! I’ve gained a deeper understanding of how design elements work together to create a cohesive and impactful visual narrative. By working on diverse projects, I've learned to design with intention, considering both form and function. This has solidified my passion for visual merchandising and its ability to shape consumer experience.


Which was your most fulfilling experience during the internship? What task did you find the most rewarding?

Every project I've worked on has been incredibly fulfilling. Being able to see the tangible impact of my work and how it contributes to the overall experience has been truly inspiring.


What has been the most valuable insight that you've learned so far?

The most valuable insight I've gained is the importance of understanding the client's vision and aligning it with the design. Effective communication and collaboration are key to creating successful projects. Additionally, I've learned the power of storytelling in design. By crafting compelling narratives, we can evoke emotions and create lasting impressions.


How has this internship shaped your future career plans?

This internship has significantly shaped my future career aspirations. It has provided me with practical experience and a solid foundation in the industry. I'm excited to pursue a career in design and continue creating innovative and impactful designs.


What do you enjoy most about the Kingsmen experience?

I really appreciate the collaborative atmosphere here at Kingsmen. The team is incredibly supportive and open to new ideas. It’s inspiring to work alongside such talented and creative people. The bold, innovative energy fuels the high-quality work we produce together.