Netflix and Kingsmen Xperience Partner to Bring Squid Game: The Experience to Seoul

We are excited to announce that Kingsmen Xperience, our United States location-based entertainment-focused subsidiary, and Netflix, one of the world’s leading entertainment streaming services, have formed a strategic partnership to bring the thrilling world of Squid Game to life in Seoul, Korea.  

Under the partnership, Kingsmen Xperience will collaborate with Netflix on the design and development of the thrilling attraction, while all aspects of operations and marketing of the initial sites will be managed by Kingsmen Xperience’s affiliate company, KX Korea.

Squid Game: The Experience is an adrenaline-pumping, live-action immersion into the Netflix hit series. Squid Game: The Experience allows fans and thrill-seekers alike to enter the world of Squid Game and participate in the games they’ve seen on screen.

Once the games conclude, guests can enjoy creative cocktails, savoury foods, iconic photo opportunities and a retail store featuring exclusive Squid Game collectibles, games and other merchandise.

“We are excited to have this opportunity to expand upon our relationship with Netflix,” said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience. "Our collaboration with Netflix allows us to push the boundaries of immersive entertainment and deliver a truly unique experience for Squid Game fans in the Asia-Pacific region. We can’t wait for guests to engage with the series in an entirely new way."