since 1976
connecting.
redefining.
inspiring.
KR+D creates well-thought design through informed work. Combining our capabilities into a single solution, we harmonise brand experiences and create meaningful relationships with user. Our core philosophy sees the creative process as one that is human-centred - to understand the needs, motivations, and behaviours of anyone encountering our works.
we are creators of experience
Watch metaphors and concepts flourish in an environment. From recollection of memories to making moments, we foster imagination and curiosity.
Singtel Learning Centre
Bringing versatility to surroundings is a talent facility developed within the vast potential of two buildings, retrofitted for multifunctional use and engagement.
Dian Xiao Er
Creating an ambience of the brand’s comfort combines modern and ancient Chinese motifs for an arresting look of the eating experience at its Changi Jewel branch.
BUDS by Shangri-La
‘Edutainment’ concept for an indoor and outdoor play space for children, BUDS follows a quest storyline in the pursuit of action and adventure.
General Post Office
Taking the traditional brick-and-mortar facility through a futuristic hybrid revamp, we extend Singpost’s Smart Post Office network for the community.
Sweet Dreams by Heinemann
Eight candy stores conceptualised in the transit and public areas of Hong Kong International Airport offer a whimsical and delightful experience to everyone who steps in to savour every flavour of Heinemann’s experiential treat.
Sephora Playhouse
A veritable pop-up beauty wonderland - Sephora Playhouse - celebrates its 10th anniversary showcasing iconic beauty brands through exploratory themed spaces. Engaging beauty lovers face-to-face with Sephora's top cosmetic and skincare brands in themed zones, these touch points activate social media currency.
led by design, creating valued innovation
A multi-sensory environment of motion, texture and wonder. Our creative solutions are dynamic for design, content, and digital involvement.
KR+D conceptualises new living spaces for migrant workers
Building a new world for the collective begins with structural transformation. Find out the ways KR+D has reassessed quality living spaces for close-knitted community living.
Digitalising encounters at ITAP with innovative vision
Whole host of interactive virtual platforms, digital learning journeys and webinars culminates at the digital event designed for facilitation.
First whiskey experience in iconic local heritage site designed to inspire
The Macallan Experience at Raffles Hotel invites locals to explore innovative ways of knowing the luxurious single malt.
Kingsmen celebrates two wins for ‘Best Stands’ titles in sustainable design and unique concepts
Clinching two titles for best exhibition stands at World Exhibition Stand Awards sets the benchmark of Kingsmen’s future booth quality and design.
KR+D as Official Sponsor for SingaPlural 2019
Kingsmen's participation in SingaPlural has challenged design boundaries and inspired design innovation since 2013.
A novel retail experience of tech and mobility launches with Singtel’s new box of wonder
Unveiled as UNBOXED by Singtel, it is Singapore’s first 24-hour unmanned telco store
