Kingsmen Faces: Swee Lim’s 28-year Journey at Kingsmen

How has your career evolved since you first joined Kingsmen?

In 1996, I joined Kingsmen as a new member of the Finance team and contributed to our journey to the Singapore Exchange (SGX). We later became publicly listed on the SGX Mainboard in 2008. Little did I know my path would take me through the bustling IT department, where I oversaw the setup of IT systems for our new building.

I even got to dive into the world of global exhibitions, working alongside our Projects team on various amazing events. I later found my passion in Procurement, where I had the opportunity to build a team and negotiate contracts that fueled our growth. It’s been quite a ride, and every twist and turn has shaped me into the professional I am today.

What are some of the biggest changes you’ve seen at Kingsmen over the years?

The transformation has been incredible! We’ve gone from fax machines to instant messaging, streamlining everything from approvals to communication. As we’ve expanded our global footprint, we’ve taken on diverse and exciting projects, pushing the boundaries of creativity. What truly excites me is our relentless pursuit of innovation. We’re always exploring new technologies and design trends, keeping us ahead of the curve and ready to tackle the future.

What keeps you motivated to come to work every day?

Every day brings a new challenge, a fresh opportunity to collaborate with talented individuals and contribute to something truly special. Our culture is one of innovation and teamwork, where ideas are celebrated, and collaboration is key.

The satisfaction of achieving our goals, the thrill of learning something new, and the camaraderie of my colleagues fuel my passion. It’s more than just a job; it’s a journey of continuous growth and fulfilment.

Brandon’s Internship Journey at KR+D


What drew you to Kingsmen for your internship?

My passion for art history and my aspiration to become a conservator or museum curator led me to Kingsmen. The opportunity to gain hands-on experience in designing and curating museum exhibitions aligned perfectly with my career goals. I was eager to deepen my understanding of the creative aspects of this field.


Which was your most fulfilling experience during the internship? 

One of the most rewarding experiences was collaborating on a design project for two companies from different industries. Through market and brand research, I was able to contribute to a cohesive and innovative design concept. Watching my ideas come to life and witnessing the positive impact they had was incredibly inspiring. It reinforced the importance of trusting my intuition and embracing creative collaboration. 


How has this internship shaped your future career plans?

This internship has solidified my commitment to a career in the Arts. I gained insights into the process of curating immersive experiences and working effectively in a collaborative team environment. The skills I developed during my time at Kingsmen will be invaluable as I strive to create meaningful and impactful projects in the future.


What do you enjoy most about working at Kingsmen?

I've been incredibly impressed by the kindness, patience, and understanding of my team at Kingsmen. The supportive and collaborative atmosphere has fostered a sense of trust and comfort, allowing me to freely express my ideas and learn from others. This genuine teamwork has been incredibly inspiring and has contributed significantly to my positive experience here.

Netflix and Kingsmen Xperience Partner to Bring Squid Game: The Experience to Seoul

We are excited to announce that Kingsmen Xperience, our United States location-based entertainment-focused subsidiary, and Netflix, one of the world’s leading entertainment streaming services, have formed a strategic partnership to bring the thrilling world of Squid Game to life in Seoul, Korea.  

Under the partnership, Kingsmen Xperience will collaborate with Netflix on the design and development of the thrilling attraction, while all aspects of operations and marketing of the initial sites will be managed by Kingsmen Xperience’s affiliate company, KX Korea.

Squid Game: The Experience is an adrenaline-pumping, live-action immersion into the Netflix hit series. Squid Game: The Experience allows fans and thrill-seekers alike to enter the world of Squid Game and participate in the games they’ve seen on screen.

Once the games conclude, guests can enjoy creative cocktails, savoury foods, iconic photo opportunities and a retail store featuring exclusive Squid Game collectibles, games and other merchandise.

“We are excited to have this opportunity to expand upon our relationship with Netflix,” said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience. "Our collaboration with Netflix allows us to push the boundaries of immersive entertainment and deliver a truly unique experience for Squid Game fans in the Asia-Pacific region. We can’t wait for guests to engage with the series in an entirely new way."