Experiential Marketing

The Rings of Power Season 2 Launch in Singapore

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The Rings of Power Season 2 came to life in Singapore through an immersive experience at the Mandarin Gallery. Visitors were transported into the mystical world of Middle Earth through storytelling magic woven into multi-sensory zones. The thrilling journey began with a beginner-friendly recap of Season 1, followed by a spine-chilling spider cave and a rings-forging station with digital projection technology. The finale featured a magical mirror experience that artfully merged visitors’ features with those of the Dark Lord using face swap technology.

key services

storytelling & experience

ideation & concept design

spatial build

event management

First whiskey experience in iconic local heritage site designed to inspire

Finding innovative ways to engage our taste buds, we presented fans of one of the best-loved Scotch whiskies: The Macallan Whiskey E, an elegant experience as they embark on a thoughtful journey of the Scottish imagination behind whiskey-making. 

Visitors could journey through rooms dedicated to unfolding flavors and processes that make the Scottish single-malt whisky brand so iconic. While duty-free experiences are curtailed by air travel restrictions, the concept inspires local tourism to immerse in the dynamic exploration of the brand. Book a reservation for the four-month long exhibition here.

Check out the iconic experiential space here:

https://www.themacallan.com/en-sg/the-macallan-experience/locations/singapore

UNBOXED by Singtel

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Ensuring safe and seamless 24/7 service, security of the store was considered thoughtfully, comprising high-tech infrastructure and hardware fitted into ceiling for spatial considerations and sensors to monitor the store. Personalised experiences were also highlighted through advanced facial recognition technology and a roving live bot in-store to offer human-to-human virtual chat when the support is required. With 5G enabled support rolled out with the installation of a solar-powered hybrid system, the self-sustaining container space allows services to be ‘connection-free’ during operations.

to inspire

The modular store occupies a substantial 9 by 6 metres footprint that can be decoupled and freely transported to another location within a short timeframe. Customers can try out and purchase the latest phone models and accessories, and recontract or sign up for new plans at self-service kiosks at their utmost convenience.The container also utilised an automated mechanical extension to further extend the retail space by another 2 by 6 metres should the event calls for flexibility. Moving from downtown to neighborhood community, the hybrid service and lifestyle environment is shapeshifting retail experiences.

key services

design development

spatial design & build

material acquirement

project & design management

related news

Designed by FITCH, the unique mobile retail space was awarded with an outstanding store design at the World Retail Awards 2020

Also featured on CNA Luxury.