Thematic & Attractions

enter portals of learning, discovery and fun

We believe reality can be larger than life.

Activating sensory engagements to celebrate make-believe, our works highlight experiences through multimedia wonders and innovative works. We take advantage of themed environments to expand imagination and activate creative use of space.
WHAT WE DO

Turnkey experiences from
concept to execution

Playscapes

A magical place that transports you to look at play once more through the eyes of a child. From apocalyptic landscapes to futuristic missions, children and adults quickly discover the power of play and fuel their imagination with a sense of wonder and enchantment.

Branded Content

Tailoring design for creating memories, we curate content that floats to the top of the consciousness. We combine sensitivity for human memory formation with intuitive triggers to evoke resonant memories that last.

Entertainment-Driven

We supersize fun. Pushing boundaries with immersion rooms, innovation zones and multisensory touchpoints, we create the backdrop for the ultimate audience engagement.
Featured Projects

Experiences we’ve created

Explore a selection of our projects that showcase creativity, execution, and impact. Each experience demonstrates how we bring concepts to life and deliver memorable results for our clients.

BUDS by Shangri-La

BUDS by Shangri-La

‘Edutainment’ concept for an indoor and outdoor play space for children, BUDS follows a quest storyline in the pursuit of action and adventure.
Heilan Group Horse Cultural Experience Pavilion

Heilan Group Horse Cultural Experience Pavilion

A unique equestrian facility provides visitors with a multi-dimensional theatrical setting, immersing in the royalty of valuable horses that have served humans in the history of civilization.
The Macallan Experience

The Macallan Experience

Designed to inspire, the first whiskey experience for Macallan within a local heritage site encourages local tourism.
Exploring the Three-Body Problem

Exploring the Three-Body Problem

Immersing visitors in the depths of the cosmos, ‘Exploring the Three-Body Problem’ reimagines the acclaimed Chinese science fiction trilogy and TV series as an engaging and interactive experience.
Steel in Bloom

Steel in Bloom

A structural feat of nature and engineering, the collaborative concept was a striking impression into Changi Airport Terminal 4.
Jakarta Aquarium

Jakarta Aquarium

Integrating attractions and retail space, the aquatic touristic spot also provides marine life learning within urban lifestyle places.
MONOPOLY DREAMS™

MONOPOLY DREAMS™

The world’s first-ever permanent MONOPOLY themed attraction built its empire in The Peak, Hong Kong. Guests are whisked into the world of MONOPOLY, recollecting their own memory of the board game now reinvented in grander, life-sized forms into a world of luxury and mystery.
TOYBOX by Hasbro

TOYBOX by Hasbro

Experience childhood in three-dimensional ways when we bring Hasbro's top toy icons to life in an outdoor multi-brand carnival.
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How we deliver

Involve our expertise

Discover the experiences, and stories
we bring to life around the world

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