KR+D

The Creative Arm of Kingsmen

Designing experiences that
move the world

At KR+D, we believe meaningful experiences have the power to inspire, inform, and create a lasting impact. Our creative team puts people at the heart of everything we do, designing with insight and intention.

Beyond our in-house expertise, we embrace the power of creative collaboration to realise new possibilities and foster deeper connections with the world around us.

Let’s create possibilities

WHAT WE DO

Crafting ideas into memorable experiences

Integrated
Solutions

We bring together experiential, spatial, and visual designers, along with content strategists and digital technologists, to create bespoke solutions.

Experiential
Storytelling

We design environments, interactions and moments that bring you into the story itself.

Design
Implementation

We engineer practical designs that stand the test of time.

Integrated Solutions

We bring together experiential, spatial, and visual designers, along with content strategists and digital technologists, to create bespoke solutions.

Experiential Storytelling

We design environments, interactions and moments that bring you into the story itself.

Design Implementation

We engineer practical designs that stand the
test of time.

Featured Projects

Experiences we’ve created

Explore a selection of our projects that showcase creativity, execution, and impact. Each experience demonstrates how we bring concepts to life and deliver memorable results for our clients.

KR+D, Thematic & Attractions

BUDS by Shangri-La

‘Edutainment’ concept for an indoor and outdoor play space for children, BUDS follows a quest storyline in the pursuit of action and adventure.

Exhibitions & Events, KR+D

Sephora Playhouse

A veritable pop-up beauty wonderland - Sephora Playhouse - celebrates its 10th anniversary showcasing iconic beauty brands through exploratory themed spaces. Engaging beauty lovers face-to-face with Sephora's top cosmetic and skincare brands in themed zones, these touch points activate social media currency.

KR+D, Museums & Galleries

DHL Americas Innovation Center

The DHL Innovation Center is a platform to inspire, connect and engage visitors within the innovative world of logistics – unlocking new value and solutions for business and society. 

KR+D, Retail Interiors, Thematic & Attractions

The Macallan Experience

Designed to inspire, the first whiskey experience for Macallan within a local heritage site encourages local tourism.

KR+D, Thematic & Attractions

Steel in Bloom

A structural feat of nature and engineering, the collaborative concept was a striking impression into Changi Airport Terminal 4.

Exhibitions & Events, KR+D

Living with Ink: The Collection of Dr Tan Tsze Chor Exhibition

The world’s first-ever permanent MONOPOLY themed attraction built its empire in The Peak, Hong Kong. Guests are whisked into the world of MONOPOLY, recollecting their own memory of the board game now reinvented in grander, life-sized forms into a world of luxury and mystery.

KR+D, Retail Interiors

Sweet Dreams by Heinemann

Eight candy stores conceptualised in the transit and public areas of Hong Kong International Airport offer a whimsical and delightful experience to everyone who steps in to savour every flavour of Heinemann’s experiential treat.

KR+D, Location-based Entertainment, Thematic & Attractions

Living Worlds: An Animal Planet Experience

Peeking into the animal kingdoms through bespoke multimedia play elements is a fulfilling wildlife experience engaging the natural habitats of Earth.

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Discover the experiences, and stories
we bring to life around the world

Experience Kingsmen

KR+D

The Creative Arm of Kingsmen

Designing experiences that move the world

WHAT WE DO