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KR+D

The Creative Arm of Kingsmen

Designing experiences that
move the world

At KR+D, we believe meaningful experiences have the power to inspire, inform, and create a lasting impact. Our creative team puts people at the heart of everything we do, designing with insight and intention.

Beyond our in-house expertise, we embrace the power of creative collaboration to realise new possibilities and foster deeper connections with the world around us.

Let’s create possibilities
WHAT WE DO

Crafting ideas into memorable experiences

Integrated
Solutions

We bring together experiential, spatial, and visual designers, along with content strategists and digital technologists, to create bespoke solutions.

Experiential
Storytelling

We design environments, interactions and moments that bring you into the story itself.

Design
Implementation

We engineer practical designs that stand the test of time.

Integrated Solutions

We bring together experiential, spatial, and visual designers, along with content strategists and digital technologists, to create bespoke solutions.

Experiential Storytelling

We design environments, interactions and moments that bring you into the story itself.

Design Implementation

 We engineer practical designs that stand the
test of time.

Featured Projects

Experiences we’ve created

Explore a selection of our projects that showcase creativity, execution, and impact. Each experience demonstrates how we bring concepts to life and deliver memorable results for our clients.

Nerf Action Xperience (NAX)
KR+D, Location-based Entertainment

Nerf Action Xperience (NAX)

Developing an attractions space from scratch, we created the Nerf Action Experience Centre, From a NERF’s iconic blaster to an arena for missions to complete, we ignite adventures across generations who grew up with the brand.
From Singapore to Singaporean: The Bicentennial Experience
Exhibitions & Events, KR+D, Museums & Galleries

From Singapore to Singaporean: The Bicentennial Experience

Encapsulating grand formative events in Singapore’s 700 years of history, The Bicentennial Experience marries creative content planning, spectacle production, and detailed execution to convey a nation’s history to the public in the transformed Fort Canning Park.
Dian Xiao Er
KR+D, Retail Interiors

Dian Xiao Er

Tasked to design for the new Dian Xiao Er in an exciting new mall, the not-so-desirable narrow shopfront and a corner position of Dian Xiao Er was hindering the potential of the store’s impression. To provide design solutions effective for the brand, the conventional layout of Dian Xiao Er was deconstructed and reimagined with modernised concepts and materials. At a place for travellers and curious locals, the restaurant sets its sights on being a memorable stopover for visitors.
General Post Office
KR+D, Retail Interiors

General Post Office

Taking the traditional brick-and-mortar facility through a futuristic hybrid revamp, we extend Singpost’s Smart Post Office network for the community.
The SJ Experience: A Transformative Narrative Experience
KR+D, Museums & Galleries

The SJ Experience: A Transformative Narrative Experience

Completed in March 2024, the SJ Experience exemplifies an innovative, narrative-driven approach to gallery design, empowering visitors to engage with a vision for the future.
Pagoda Odyssey 1915: From Shanghai to San Francisco
Exhibitions & Events, KR+D

Pagoda Odyssey 1915: From Shanghai to San Francisco

Step into a world of ancient pagodas, where intricate carvings and timeless elegance come alive. This immersive exhibition invites you to explore the rich heritage of Chinese architecture and discover the stories behind these iconic structures.
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we bring to life around the world

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