Faces of Kingsmen: Cici’s Journey from Residential to Travel Retail Design

How has your experience at Kingsmen evolved since you first joined?

After specialising in residential projects for years, joining Kingsmen five years ago marked the start of my journey into commercial and retail design. It was a significant transition, given the different processes and requirements.

Initially, I assisted my team with various drawings, gaining extensive experience and valuable industry insights. This allowed me to work with renowned global clients in the travel retail sector while learning to uphold Kingsmen’s standard of quality. Although adapting took time, my manager’s guidance made a tremendous difference.

Today, I have the privilege of leading a team and managing our travel retail design projects. However, looking at my colleagues who have been with the company for 15 to 20 years, I know there is still much more to learn. Our market is constantly evolving, and I’m excited about the new challenges and opportunities ahead.

What keeps you motivated to come to work every day?

It’s incredibly fulfilling to see our efforts take shape from drawings to beautiful, real-life stores. That sense of accomplishment keeps me motivated in our fast-paced environment.

I also enjoy the collaborative aspect of my role, working hand-in-hand with clients to deliver satisfactory solutions. Occasionally, we also collaborate with Kingsmen’s regional teams, which adds even more depth to our work.

I believe self-care is essential for staying refreshed and energised. Practising yoga and meditation regularly helps me recharge both mentally and physically, especially after long hours at my desk.

What advice would you give to a designer just starting in your field?

While transitioning between design fields can be challenging, your past design experience will undoubtedly help you adapt more quickly. My advice is to maintain a positive attitude, stay determined, and be open to learning, even when progress feels slow.

Most importantly, don’t hesitate to try new things! The design world is evolving, and embracing change will help you thrive.

Victoria’s Internship Journey with KR+D


What drew you to Kingsmen for your internship?

I've always been drawn to the power of design to create immersive experiences. Kingsmen's reputation for crafting innovative and impactful spaces immediately appealed to me. I was eager to contribute to a team that prioritises both the visual appeal and the emotional connection of a space.


How did the experience deepen your passion for Design, particularly Visual Merchandising? 

This internship has been such an eye-opener! I’ve gained a deeper understanding of how design elements work together to create a cohesive and impactful visual narrative. By working on diverse projects, I've learned to design with intention, considering both form and function. This has solidified my passion for visual merchandising and its ability to shape consumer experience.


Which was your most fulfilling experience during the internship? What task did you find the most rewarding?

Every project I've worked on has been incredibly fulfilling. Being able to see the tangible impact of my work and how it contributes to the overall experience has been truly inspiring.


What has been the most valuable insight that you've learned so far?

The most valuable insight I've gained is the importance of understanding the client's vision and aligning it with the design. Effective communication and collaboration are key to creating successful projects. Additionally, I've learned the power of storytelling in design. By crafting compelling narratives, we can evoke emotions and create lasting impressions.


How has this internship shaped your future career plans?

This internship has significantly shaped my future career aspirations. It has provided me with practical experience and a solid foundation in the industry. I'm excited to pursue a career in design and continue creating innovative and impactful designs.


What do you enjoy most about the Kingsmen experience?

I really appreciate the collaborative atmosphere here at Kingsmen. The team is incredibly supportive and open to new ideas. It’s inspiring to work alongside such talented and creative people. The bold, innovative energy fuels the high-quality work we produce together.

Kingsmen Ambassador Award 2023 Winner: Chellia

What do you think led you to winning the Ambassador Award?

Being part of a supportive team has been instrumental in my success. I’m truly honoured to be recognised for my passion and contributions. The collaborative spirit within the team, and the opportunity to learn from experienced colleagues, have been a constant source of motivation and growth.

How does embodying service and excellence look like in your daily work?

For me, embodying service and excellence is about exceeding expectations in every aspect of my role. This includes being meticulous, proactive communication, and offering unwavering support to both clients and colleagues. I strive for continuous improvement by actively seeking feedback and fostering a positive and collaborative work environment, ensuring smooth and seamless project execution for the team.

Share a memorable work experience or accomplishment.

One of my most challenging and rewarding experiences was navigating the complexities of material sourcing and import permits during the COVID-19 pandemic. We were tasked with earning the trust of a demanding client for their interior project. Drawing on our expertise and confidence, we proposed local production as a solution. This approach proved to be a game-changer. Not only did we successfully deliver the project, but it also strengthened both the team’s and my relationship with the client.

What advice would you give to new employees?

My advice is to always prioritise clear communication and meticulous planning. Thoroughly understand the project scope, objectives, and expectations. Proactively identify potential risks and develop contingency plans. Building strong rapport with your team and clients is paramount for successful project outcomes.