As winners recently recognised in the World Exhibition Stand Awards, the exhibition industry got to hear about our creative director’s take on implementing digital solutions in virtual events of today.
Conversations about ‘phygital’ event spaces have permeated the MICE industry for years, but the impetus to find alternative digital solutions to physical events has never been greater. As a transformative group, Kingsmen has made it a point to pivot according to changing times. By predicting the market’s needs and demands, we looked into different solutions to offer brands an alternative to the mass cancellation of events globally.
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Crystal talks about the trends in exhibition stand design, emerging technological solutions to exhibitions, and staying relevant in a digital world. She also talks about her favourite exhibition, ‘From Singapore to Singaporean: The Bicentennial Experience’. Kingsmen had the privilege to be engaged by Singapore’s government to create a sense of newness in a narrative told dozens of times before.
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